We asked Public Consultation and Engagement experts the following question regarding the Impact of Social Media, and they were kind enough to share their insights with us:
How is social media influencing public opinion, and how far have public and private organizations reached in utilizing it towards strengthening their outreach?
MANITOBA CLEAN ENVIRONMENT COMMISSION
WHITEFEATHER FOREST INITIATIVE OF PIKANGIKUM FIRST NATION
Andrew J. Chapeskie
As an employee of a federal government agency, I would have to say that federal government agencies have not, for the most part, harnessed the full potential of social media and for good reason. As public entities accountable to the public, the messaging needs to be accurate and consistent, which by default means that the messaging needs to be reviewed and approved. Though you can have some “in the can responses”, it is impossible to create a meaningful response for every scenario and timeliness of response is key in the social media realm. A slow to come answer is akin to no answer at all as the conversation will have moved on to a completely different topic by the time the answer is issued.
CITY OF BELLEVILLE
ENBRIDGE NORTHERN GATEWAY
CITY OF VANCOUVER (BC)
John Miller, CPF, CTF, BA, MA
MUNICIPALITY OF CLYDE RIVER (NU)
The outreach of the industry is viewed by many as greedy and not wanting to have anything to do with anybody if it was up to them. Social media is shaping how people can approach a project and to be united in that cause. It can only get better for the people if they are united in their cause.
JACKSONVILLE COMMUNITY COUNCIL (FL)
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