Toronto, ON


December 5, 2017
  • 9:00 AM – 12:00 PM
    Workshop A: The Five-Minute Engagement Plan
    Planning for Effective Consultation and Engagement
    Karen Zypchyn
    Senior Communications Strategist, City of Regina

    Are you or the clients you work with already jumping into tactics without really knowing if they will lead to effective engagement? Would you like to have the conviction to say no to some tactics and yes to others and then convince others in your engagement decisions? If you answered yes, this workshop is for you. Take the mystery out of designing effective engagement. Build a strategy based on it that streamlines a complex process. This workshop will:

    1. Identify the key critical elements for effective engagement based on evaluation evidence
    2. Introduce an engagement strategy called “The Five-Minute engagement plan” to streamline your planning
    3. Give you time to apply “The Five-Minute engagement plan” to a case and determine best tactics to use to ensure effective engagement results
December 5, 2017
December 6, 2017
  • 8:00 AM
    Registration and Breakfast
  • 8:45 AM
    Traditional Acknowledgement of First Nations Territory
  • 8:50 AM
    Opening Remarks from Chair & Icebreaker
    John Miller (BA, MA, CPF, CTF)
    President, ICA Associates
  • 9:00 AM
    Opening Keynote Address
    Refining the Art of Consultation and Engagement to Ensure the Success of your Project
    Greg Fuhr
    Vice President, Production Mining & Extraction, Syncrude Canda

    Engaging a wide variety of stakeholders over many years is increasingly complex. Transform your approach to consultation, engagement and stakeholder management to push your projects forward. Create a roadmap to:

    • Approach community consultations on projects that could have a significant impact on the community and are often controversial
    • Develop relationships with Indigenous groups
    • Know what works, what doesn’t and what should be avoided in consultation and engagement processes

    Transform your consultation strategy to engage citizens better.

  • 9:30 AM
    Twitter Panel Discussion
    Designing your Consultation Project: Finding the Approach that Best Fits your Objectives and Budget
    Matt Jackson
    Manager, Stakeholder Relations, Union Gas
    Natalie Poole-Moffatt
    Vice President, Corporate Affairs, Hydro One Networks
    Patrick Tobin
    Director, Arts & Culture Services, Economic Development & Culture Divisions, City of Toronto
    Jillian Paul
    Director of Policy and Innovation Branch, Ontario Ministry of Health and Long Term Care

    Choosing the optimal level of engagement can be challenging. Tailor your approach to achieve the best results from the resources available. Take back to your office strategies to:

    • Evaluate your mandate, objectives and stakeholder groups to determine the appropriate level of engagement to achieve the results you need
    • Formulate an appropriate approach to fit the scope or stage of your project
    • Discover the budgetary commitments associated with different types and sizes of consultation formats and levels of engagement

    Create a tailored consultation strategy that meets your needs and budget.

  • 10:15 AM
    Spotlight: The Invictus Games
    From Insight to Empathy to Public Transformation
    Sara Cappe
    Managing Director, Public Affairs & Agency, Maru/Matchbox
    Katrina Galas
    Head of Brand & Broadcast, Invictus Games Toronto 2017

    Getting the public excited about an unknown event can be challenging, especially in a crowded national landscape with marquee Olympic and Pan-Am competition in recent memory.  But, including a mandate to transform public opinion and bring about lasting change…that requires a truly special approach. Learn how the Invictus Games partnered with Maru/Matchbox to leverage the power of insight and public consultation through every stage of the event’s planning, from the pre-Games strategy through to the post-Games wrap-up.  Take back to your organization ways to:

    • Bring your outreach research programs to life
    • Leverage insight-based storytelling to tailor your marketing plans
    • Keep tracking relevant by tailoring metrics to the mandate – even as they evolve

    Create a reason for the public to believe.  Find ways to engage and empower.

  • 11:00 AM
    Morning Break
  • 11:30 AM
    Case Study: City of Campbell River, BC
    Achieve Balanced Representation and Results
    Marianne Wade
    (Former) Development Services Manager, City of Campbell River, BC
    Principal, Mews Consulting

    Identifying all the stakeholders you need to include is critical to the results you hope to achieve. Improve your stakeholder identification process and achieve balanced results. Adopt best practices to:

    • Gain insight into each group and their needs
    • Ensure that the stakeholders match your mandate
    • Determine the optimal number of stakeholders

    Select the right stakeholders to provide real insight

  • 12:00 PM
    Interactive: World Café
    Work Through your Key Challenges in Public Engagement

    Engage in strategic dialogue with fellow consultation practitioners and experts. In small groups, explore best practices, innovations and tools to:

    • Engage the silent majority
    • Deal with a lack of resources
    • Mitigate irreconcilable differences between stakeholders

    Walk away with novel strategies and a renewed commitment to engagement

  • 12:45 PM
    Networking Lunch
  • 1:45 PM
    What We’ve Learned: Consultation Best Practices & Case Studies
    Marc Beaudoin
    Vice President, Ipsos Public Affairs
    Brad Griffin
    Senior Vice President, Ipsos Public Affairs

    Examine best practices and lessons learned from consultations of all types – large, small, national and regional. Explore the role of technology in today’s consultations, how you reach stakeholders, and affect change. Develop strategies to:

    • Use handheld devices for real-time reactions
    • Run engagements fully online
    • Discuss the role of traditional face-to-face engagement

    Explore how you can use technology in your consultations

  • 2:30 PM
    Case Study: City of Summerside, PEI
    How to Successfully Engage Citizens while Enhancing Accountability and Transparency
    Rob Philpott
    Chief Financial Officer, City of Summerside, PEI

    The City of Summerside, PEI has undertaken initiatives to engage residents in open discussions about budget priorities and other topics of municipal concern. Enhance your strategy for citizen engagement while improving transparency, accountability, and public relations. Adopt best practices to:

    • Use citizen participation as a tool for policy development
    • Develop an approach that has proven successful
    • Incorporate good planning, creative thinking, inclusive methodology, and leadership commitment to achieve success’

    Enhance transparency while engaging your stakeholders.

  • 3:00 PM
    Afternoon Break
  • 3:30 PM
    Case Study: Bank of Canada
    Ensure the Success of your Consultation Process with Strong Strategic Plans
    Suzette Argo
    Senior Analyst, Special Initiatives, External Stakeholder Management Team, Bank of Canada

    In 2016, the Bank of Canada launched a public consultation campaign asking Canadians to nominate iconic Canadian women to appear on a new bank note. Advance your plans and strategy though this ‘behind-the-scenes’ look at the planning that went into this public consultation campaign. Adopt best practices to:

    • Determine the channels and platforms – traditional and digital – for building awareness of the campaign that best fits your goals
    • Ensure your engagement strategy aligns with your mandate, and consistent messaging is maintained across all channels and platforms
    • Ensure that the results are representative of a wide variety of viewpoints

    Build your consultation strategy from the ground up to ensure it engages citizens in a meaningful way.

  • 4:15 PM
    Diversity, Dissent, Dialogue: Using Compassion in Your Public Consultation Practice
    Christopher McKinnon
    Public Consultation Practice Lead, Waterfront Toronto

    There are many tools in our tool kit as public consultation and engagement professionals – from asking the right questions to facilitating difficult conversations – but do we have everything we need to begin addressing the toughest challenges that we face today? We are in a moment where our communities are increasingly fractured and divided, where we work with a public that is deeply cynical and apathetic, and where there is a crisis of faith in government, in political power, and in the bureaucracy that keeps our society running.

    Waterfront Toronto is currently engaged in a research and development process that will lead to a new way of thinking about public consultation – and ultimately about how we build our cities – one that grounds their work in compassion and a commitment to working with communities to co-create a new and inspiring idea of “public good."

  • 4:40 PM

    The day will wrap up with a discussion on what to start, what to stop and what to continue doing in your organization.

    Discuss with your peers the topics you would like to participate in for Birds of A Feather on Day 2

  • 4:50 PM
    Conference Adjourns to Day Two & Exclusive Evening Reception

    Unwind and mingle with the delegates and speakers at our exclusive end-of-the-day reception. Bring your business cards!

December 6, 2017
December 7, 2017
  • 7:45 AM
    Registration and Breakfast
  • 8:30 AM
    Opening Comment from Chair & Icebreaker
    John Miller (BA, MA, CPF, CTF)
    President, ICA Associates
  • 8:45 AM
    Keynote Address
    Creating Inclusive, Community-based Environmental Research and First Nation Engagement to Enhance your Relationship with Key Stakeholders
    Dean Jacobs
    Consultation Manager, External Projects Program, Walpole Island First Nation

    The Walpole Island First Nation is a leader in developing a community-based approach to environmental research for sustainable development. Enhance your understanding of best practices in working with First Nation communities to get projects past the drawing board. Develop an action plan to:

    • Create an inclusive development strategy that focuses on both community and company needs
    • Gain an in-depth understanding of what First Nation communities care about in relationships with proponents
    • Develop strategies for the sustainability of both the community and the environment in your entry and exit plans

    Improve your engagement strategy for Indigenous groups to help you move your project forward.

  • 9:30 AM
    Case Study: Shared Best Practices
    Consultation on the Federal Sustainable Development Strategy—Tips and Tricks
    Gail Haarsma
    Manager, Sustainable Development Policy Division, Strategic Policy Branch, Environment and Climate Change Canada

    Climate change affects nearly all aspects of human endeavour, making public consultation on sustainable development a wide-ranging effort.  Master your grasp of consultation projects involving diverse groups of stakeholders.  Source practical tips to:

    • Adopt an approach and adapt it to engage a variety of stakeholders
    • Design your outreach campaign across multiple platforms
    • Devise methods to compile, analyse and report on large quantities of qualitative data

    Take back to your office an improved blueprint for engaging large and diverse groups of stakeholders.

  • 10:15 AM
    Morning Break
  • 10:45 AM
    Case Study: City of Hamilton
    Strategies for Inclusive Public Engagement to Build Trust with Your Stakeholders
    Cindy Mutch
    Senior Project Manager, Community Special Projects, City of Hamilton
    John Ariyo
    Manager, Community Initiatives, Neighbourhood & Community Initiatives Division, City of Hamilton

    Go beyond reaching the usual participants. Explore strategies you can use to ensure your public engagement efforts more fully reflect the demographics of your community. Gain insight on how to:

    • Develop a transparent public consultation process and build stakeholder trust
    • Apply effective approaches for reaching diverse populations
    • Involve residents and community partners successfully in local decision-making

    Build trust with diverse demographics in your consultation plan.

  • 11:15 AM
    Peer to Peer
    Develop a Blueprint to Engage with Millennials

    Millennials are notoriously difficult to engage and are dependent on very different communication streams to other demographics. Reach your targeted audience by implementing new techniques for consultation. Explore best practices to:

    • Target the communication streams desired by Millennials
    • Establish a mix of digital engagement strategies
    • Create a transparent environment to gain stakeholder trust

    Develop a plan for addressing the stakeholders you need to hear from.

  • 12:00 PM
    Networking Lunch
  • 1:00 PM
    Interactive Brainstorm: Birds of a Feather

    Gain insights from your peers and benchmark your organization against others in this interactive session.


  • 1:30 PM
    Hone your Strategy for Engagement to Create Calm Outcomes
    Gerri Gershon
    Trustee, Toronto District School Board
    Jeffrey Crane
    Principal, Thorncliffe Park Elementary School

    There are often situations that arise that pitch stakeholder groups against one another. Navigate stakeholder engagement successfully by learning from those who frequently deal with issues that spark controversy. Create a roadmap to:

    • Reduce tensions among stakeholders
    • Understand the underlying legitimate issues each stakeholder
      group brings and how to balance them
    • Change confrontation to constructive dialogue

    Overcome vocal controversy to create constructive conversation

  • 2:15 PM
    Afternoon Break
  • 2:45 PM
    Panel of Case Studies: Legalization of Cannabis, Alcohol and Gaming
    Designing your Consultation and Engagement Process for Developing Policy
    Elizabeth Yeigh
    Director of Strategic Engagement, Alcohol & Gaming Commission of Ontario
    Jesse Todres
    Legal Counsel to the Ontario Legalization of Cannabis Secretariat, Ministry of the Attorney General

    Discover how you can improve your approach to public consultation by learning from the experiences of those involved in the development of social policy frameworks for gaming, alcohol and more recently, the legalization of cannabis.   Source practical tips to:

    • Determine how to build awareness of the consultation process
    • Identify stakeholders and how to engage them
    • Identify what tools to use to gain broad stakeholder representation

    Navigate the minefield of topics that cause a strong response in stakeholders.

  • 3:30 PM
    Engage your Employees with Innovative Methods to Improve Performance
    Nadia Paladino
    Manager, Special Projects, City of Vaughan Public Works
    Zoran Postic
    Director, Transportation Services Parks and Forestry Operations, City of Vaughn

    Employee stagnation and impaired organizational efficiency is often the by-product of traditional command and control hierarchies. Learn from the City of Vaughan’s ‘Dragon’s Den’ style approach how employee engagement can overcome inertia in your organization. Take back to your office strategies to:

    • Boost the engagement of front-line workers
    • Improve employee morale, culture and cohesion
    • Improve organizational performance and workplace attractiveness

    Utilize ‘dragon’s den’ formats in your engagement strategy.

  • 4:00 PM

    The conference will wrap up with a discussion on what to start, what to stop and what to continue doing in your organization.

  • 4:15 PM
    Conference Adjourns
December 7, 2017

Download Brochure - Gain new ideas and practical strategies for implementation

  • This field is for validation purposes and should be left unchanged.