Ipsos Public Affairs in Canada has a longstanding track record for conducting public opinion research and public consultations and engagement on behalf of our public and not-for-profit clients.
Our guiding principal when carrying out consultations on behalf of our clients is ensuring we create conditions which will allow for a genuine exchange of information and views – and which may include dialogue between clients and stakeholders.
Beyond creating an opportunity for exchange, we are guided by the need to provide our clients with the most optimal approach to addressing the challenges or issues they face. We believe that the foundation of good consultations and effective engagement is active listening and understanding the different perspectives of key stakeholder groups. Ultimately, we aim to prompt a thoughtful reflection on key issues that will support and inform our clients’ decision-making process, while also ensuring stakeholders feel their voices have been heard and considered. And, where appropriate, we incorporate behavioural science methodology to better understand the drivers of how people feel or make decisions on an issue.
Ipsos Public Affairs is part of the Ipsos group, a full-service research agency conducting research in more than 100 countries worldwide. In Canada, Ipsos is the country’s largest, most trusted, and widely-cited source for market and opinion research.